展览品的安全与保险
the safety and insurance of the exhibits
出国展览品的投保，我国一般在国内投保，投保的项目，一般是火险、水险、盗窃险。投保的作用，主要是防备万一发生事故和失窃，尚可得到部分的补偿。但补偿永远不会同失去的价值相等，特别供展览、销售的展卖品，推动了就等于失掉了市场时机，其看不见损失是难以追加的。所以，防患于未然是至关紧要的大事。防火处理、防火装置、防盗措施、安全守卫与检查制度，都应完善和健全，并贯穿于开箱至装箱的整个展览活动过程。特别是对那些“价值连城”的珠宝、文物之类，更应重点加以保护，力求做到万无一失。
overseas exhibits insurance, china's general in the domestic insurance, insurance project, general marine, fire, theft. the role of insurance is mainly to prevent in case of accidents and theft, and can be partly compensated. but never the same compensation equal to the value of the lost, especially for exhibition and sales of products to promote the sale, is equal to the lost opportunity in the market, the invisible loss is difficult to add. therefore, prevention is a crucial event. fire protection, fire protection, anti-theft measures, safety guarding and inspection system should be perfected and perfected, and run through the whole exhibition process from open to boxed. in particular, those "priceless" jewelry, cultural relics, and so on, should be more focused on protection, and strive to achieve all the loss.
小卖品的销售方式：
sales of small goods:
小卖品的出售，赚点钱不是主要目的，从展览现场效果看，是为了活跃展览气氛，吸引更多观众；从展览促销角度看，小卖目的，全在于促进展览品的销售和获取大批定单位，以价廉物美之印象，博取广大观众对中国某些商品的良好印象，以有纪念意义的小商品，让观众留下对中国展览的记忆。同时，通过卖品出售，亦是实地了解当地消费市场的一次良机。从这最后一点考虑，不论采取何种方式出售卖品，展出者一定要参与进去作些现场考察和交谈。
the sale of small articles, money is not the main purpose, from the exhibition effect, in order to active exhibition atmosphere, to attract more viewers; from the exhibition promotion perspective, the purpose is to promote the whole store, exhibit sales and get a large number of units, to win the majority of the audience and the impression of some goods chinese good impression. in commemoration of the commodity, leaving the audience to chinese exhibition memory. at the same time, it is also a good opportunity to understand the local consumer market by selling goods. from this point of view, regardless of the way to sell the goods, the exhibitor must be involved in some field visits and conversations.
小卖品出售方式，大体有三种：一、自销，最能取信于观众，但由于工作量过大，故往往将有限的展团力量牵进过多，而常常赞成本末倒置，削弱了展览与成交的工作；二、同当地经销商或代理商合作经营，销售设备和大部分售货员由当地合作者负责，可以大大减轻展览团的工作量；三、将小卖品更适销对路（包括部分有销售市场的试销品），可邀请代理商来华选购；第二。为使小卖品不因代理商可能的图利心切而推动原旨，事前应与经销代理订立关于销售价案同当地市场价格差价的幅度：通常低于当地市价的10%左右。
small articles for sale, there are three kinds: first, the sale, the most can win the trust of the audience, but due to excessive workload, so often will be limited too much strength to pull into the pavilion, and often praise at the end cost upside down, weakening the exhibition and transaction work; two, with the local dealer or agent cooperation business, sales of equipment and most of the salesman by local partners responsible, can greatly reduce the workload of the exhibition group; three, to store goods more marketable (including part of the sales market, product trial can invite agents to purchase); second. in order to make the small articles not because of possible profit driven agents eager to originalism, ought to conclude about the sales price and sales agent case with the local market price difference rate is usually lower than the local market price: about 10%.
公司名称：济南焱安物流有限公司
联系人:魏衍安
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